'Fringe' Promoted With Provocative Radio Spots

  • July 1, 2008
To promote Fox's new J.J. Abrams' show "Fringe," the network is producing provocative radio spots. "Find the pattern," says a voice from your radio. The suggestion interrupts a spot for the Abrams Auto car dealership. It ends with "Fox." The new action drama, "Fringe," is never mentioned. The campaign is Fox's biggest scripted series marketing effort in a long time, and directs fans to the Internet to search for more clues. Fans of "Lost" are familiar with the strategy.

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