AvalonBay, a real estate investment trust whose executive offices are in Alexandria, Va., has tapped Stein Rogan + Partners to develop and lead its social marketing/web 2.0 efforts, manage and grow
their local search marketing campaign for all 184 communities and produce multimedia for key communities across the country.
Stein Rogan will create and manage a comprehensive and
integrated web 2.0/social marketing campaign designed to drive awareness and demand and improve search engine optimization efforts. This multi-faceted initiative will include a proven mix of effective
media including social networks, blogs and wikis. Additionally, the agency will produce videos for AvalonBay's newest communities.--Tanya Irwin