The new ad will break during select TV and cable programming, including during NBC's coverage of Wimbledon and during Bravo's "Project Runway" episodes.
Titled "Calendario," it represents Peroni as a timeless classic and showcases its strong heritage. The campaign includes a black-and-white short film set in the 1960s, the decade in which Peroni Nastro Azzurro was first brewed by the Peroni family, following a calendar photo shoot in the small town of Bellagio in the stylish Lake Como region.
The campaign will also incorporate a range of print advertising and marketing initiatives.
--Nina M. Lentini