Peroni Launches New Ads On TV, Cable

• July 18, 2008

The campaign is designed to showcase the Italian heritage of Peroni Nastro Azzurro.

The new ad will break during select TV and cable programming, including during NBC's coverage of Wimbledon and during Bravo's "Project Runway" episodes.

Titled "Calendario," it represents Peroni as a timeless classic and showcases its strong heritage. The campaign includes a black-and-white short film set in the 1960s, the decade in which Peroni Nastro Azzurro was first brewed by the Peroni family, following a calendar photo shoot in the small town of Bellagio in the stylish Lake Como region.

The campaign will also incorporate a range of print advertising and marketing initiatives.

--Nina M. Lentini