Commentary

The Spy Who Slagged Me

FOB-The Spy Who Slagged MeThe former Agency Spy has tendered her resignation to Her Majesty's Secret Service (Her Majesty, in this case, being mediabistro.com's Laurel Touby). While ex-Super Spy Sabrina Duncan might have hung up her cloak, she's keeping the dagger sharp. "My tenure at Agency Spy made it clear that lots of folks have ideas about how to make their agency or the business as a whole better," she says. "So why not give folks a place to do just that?" Thus was born Advertising's Fifth Column (at youarethefifthcolumn.wordpress.com). "A fifth column is a group of people who clandestinely undermine a larger group to which it is expected to be loyal, such as a nation or um, advertising firm," she says. The site will be fully moderated (go elsewhere to rant about your boss sleeping with his assistant) and make a real stab at being a useful resource. Duncan collects suggestions and ideas about how each shop hires, fires, pitches, rewards, promotes, wastes money, creates, bills or brainstorms. She then organizes the input, shoves it into a PDF and will e-mail all the suggestions to the appropriate VPs and CEOs. Then someone at the Column rings them up and gets a comment for the record to be posted on the site.
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