In addition, The Patient Channel and The Newborn Channel, in-hospital networks that were grown as part of iVillage, have today joined the NBC Digital Health team.
The new multi-platform partners include Wellness Wireless, which distributes rich content on cell phones through personalized health and wellness applications developed by healthcare professionals; National Cable Communications, the national advertising firm jointly owned by three of the nation's largest MSOs -- Comcast, Cox Communications and Time Warner Cable; eTAGZ, a digital media marketing company; and Family Marketing, an interactive direct marketing agency.--Gavin O'Malley