The network, supported by Collective's proprietary AMP platform, provides advertisers with video content from publishers within the Collective Network, along with a suite of in-stream ad units, including pre-roll and overlay video formats.
The new unit, called Collective Video Network, also provides advertisers with standard audience targeting, optimizing and reporting technology, along with the company's contextual and behavioral targeting platform when running in-stream video campaigns.
"The ease of use we've built into our video network, relative to implementing, targeting and optimizing a campaign, offers a scalable value proposition to the market," said Joe Apprendi, CEO of Collective Media.
Founded in 2005, Collective Media is headquartered in New York City with offices in Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco.
The company recently announced the expansion of its national sales force in Chicago and Detroit.