• August 1, 2008

Jag Jeans is launching its first national ad campaign with the test of a new organic line, called Jag Sustainable Organics, reports Women's Wear Daily.

The 14-item knit line includes T-shirts, sweatshirts, and bottoms, but the image ads, running in September issues of O, The Oprah Magazine and In Style, focus on the brand's image, not products.

"Finally the feud between fashion and fit is over," reads the headline on one. "And let's just say the future looks good, really good." Jag is owned by Chicago-based Hartmarx Corp.--Sarah Mahoney