Microsoft has tapped Zvents to power some of the local events and activity-based content on MSN City Guides.
San Mateo, Calif.-based Zvents aggregates events listings like concerts,
art shows and restaurant openings from across the Web--including ratings and reviews from social media sites--to come up with a comprehensive source of local activities.
The searchable content,
which includes targeted banner ads, will be featured under the Events, Venues and Performers tabs within MSN City Guides. In addition to standard date and time info, users will find ticket prices and
weather updates, as well as up-close views of their chosen locations and venues via Microsoft Virtual Earth.
"With Zvents, our users can now quickly and easily find any event happening in their
local area, whether a hot rod car show, concert in the park, back-to-school sale, or celebrity book signing," said Manu Vij, Channel Manager for the MSN Local group at Microsoft. "Virtually whatever
suits their interests is presented in detail and immediately accessible." --Tameka Kee