• August 5, 2008

Networked Insights, a provider of customer intelligence across social media, has announced that NetShops has selected its customer intelligence technology platform to build an outdoor-focused community named "The Backyard."

NetShops, a Web retailer comprised of more than 200 niche home and lifestyle product e-commerce sites, is doing the deal to improve its consumer experience and promote engagement across its network of sites, as customers look for answers during the buying process.

Networked Insights will allow members of The Backyard to interact with others who have similar interests and share unbiased information about past experiences, hobbies, and ultimately NetShops' products.

Using Networked Insights' Customer Insight Platform, NetShops will use these interactions to shape insights related to customer needs, brand buzz, products and competitors, which will enable NetShops to enhance the overall customer experience.

The technology will also help the company better understand their customers and make more informed business decisions based on the customers' intelligence.--Gavin O'Malley