According to TNS MI, Conde Nast saw total ad pages fall 6.3% to 17,560 in the first half of the year. This was due, in part, to declines at titles like Glamour (8.2%), GQ (5.2%), Lucky (12.2%), Vanity Fair (8.8%), Gourmet (18.5%) and The New Yorker (20.1%).
Time Inc.'s total ad pages slid 7.8% to 13,769. Flagship newsweekly Time is down 21.1%, joined by other big titles like People (4.9%), Entertainment Weekly (16.8%), Southern Living (6.7%), InStyle (9.6%) and Cooking Light (14.4%).
Hearst Corporation is down 3.3%, to 8,723. Contributing to the decline were Cosmopolitan (down 15.1%), Esquire (5.7%), Redbook (8.0%), Marie Claire (7.3%), Seventeen (5.7%) and SmartMoney (21.9%).
Bonnier Magazine Group, which acquired Time Inc.'s portfolio of enthusiast titles last year, saw total ad pages fall 7.6%, to 7,916. Among the titles that fell were Outdoor Life (down 5.8%), Ski (16.7%), Skiing (9.5%), Motorboating (23.6%), Salt Water Sportsman (24.6%) and Yachting (22.0%).
Hachette Filipacchi's total ad pages fell 7.9% to 6,362. Big titles experiencing declines included Home (down 30.9%), Car and Driver (8.6%), Boating (24.3%) and Cycle World (22.6%).
Ad pages at Meredith, publisher of women's interest titles, tumbled 14.4% to 5,612. Leading the way were flagships Better Homes & Gardens (down 12.7%), Ladies' Home Journal (14.3%), and Family Circle (14.5%). Also down were Fitness (23.9%) and More (23.4%).
American Media is down 1.5% to 4,095. This decline was mostly due to the National Enquirer, where ad pages fell 8% to 429.
Total ad pages at Source Interlink fell17.9% to 2,725. This was due to declines at Motor Trend (down 12.5%), Automobile (10.8%), Hot Rod (4.4%), and Soap Opera Digest (23.1%).
American Express Publishing Corp. was down 3.6% to 2,058. Among titles that declined in the first half of the year were Travel + Leisure (down 7.0%), Food & Wine (4.1%) and Departures (2.3%).
The sole exception in the top 10 was Rodale--publisher of Men's Health, Best Life, Women's Health, Cycling, and Prevention--where total ad pages remained flat. While this would have been considered a mediocre result a decade ago, Rodale's 0% change in ad pages looks positively remarkable in the current advertising climate.