Commentary - Genworth Financial
Genworth Financial
Finalist Financial Services

Bill Shaw; Paul Tsigrikes; Dulce Chicon; Andrew Polito

"financial fitness" editorial insert in SmartMoney magazine, with ads from Genworth Financial, directs readers to tips, quizzes, tools, worksheets and more on co-branded sections of the magazine's Web site. There's a new topic every month and related discussion forums. Users can test their knowledge, track their progress and see how they rate in comparison with other users. Genworth's logo appears on every page, along with a banner ad and a branded content module on that month's topic. Since the May 2008 launch, more than 1,500 users have signed up for monthly quizzes, Financial Fitness has received more than 21,000 page views, a related SmartMoney Tips page has received over 13,700 page views, and Genworth has seen an increase in brand recognition.

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