Commentary
Tribal DDB - Pepsi-Cola North America
- by August 25, 2008
Pepsi-Cola North America
http://www.pepsidjdivision.com/
Finalist Media & Entertainment
Thomas F. Tafuto, executive creative director; Christian Wojciechowski, creative director; Matt Smith, associate creative director; Brandy Cole, art director; Ryan Romero, copywriter; Chad Weaver, project manager
Pepsi's dj division campaign included
a microsite featuring nine up-andcoming hip-hop deejays, a "Month in the Mix" calendar that listed parties across the country, video clips and branded wallpapers. The deejays got their own
sections on the site, defined by colors and design schemes. The sections included behind-thescenes video of the artists and an "Off the Record" video for each. The deejays interacted with
users, answering questions using music from their own collections and graphics that reflected their styles.
