Commentary
T3 - Renaissance Hotels & Resorts, revealrenaissance.com
- by August 26, 2008
Renaissance Hotels & Resorts, revealrenaissance.com
http://www.revealrenaissance.com
Finalist Travel
T3: Chris Wooster, creative director; Lorrin O'Neill, associate creative director, copywriter; Carolyn Malerba, art director; Madelyn Thiel, senior Web application developer; David Dinh, senior rich media designer; Anthony Nguyen, rich media designer; David Hezlep, senior rich media designer; Andrea Lennon, account director; Nicole Siegel, account supervisor; Liz La, senior interactive project manager; David Vo, rich media supervisor. Marriott: Tom Previ, director, marketing communications.
Renaissance hotels & resorts launched its "Modern Renaissance" campaign in fall 2007, with a focus on discovery and curiosity, and it needed a Web presence that
expanded on this message. T3 created revealrenaissance.com, inviting visitors to "Dive in and find something interesting." Wellknown images of Renaissance art are reinterpreted into three
imaginative hotel scenarios, and users can mouse over "fireflies" to learn about hotel elements and signature services. Visitors can engage in cocktail mixology, get their travel fortune told or
sign up as a Facebook fan. T3 also developed a user-generated content sweepstakes in which guests submit photos and a description of their most interesting stay. More than 21,000 stays have been
entered since February 2008.
