• by August 26, 2008

About 20 million fliers per month print out their boarding passes from home, then carry the piece of paper to the airport, where it serves just one purpose: to get them on the plane. Sojern developed an enhanced system that delivered destination- and date-specific ads at the point of check-in online, and included printed information on the pass itself. The pass became an information tool for fliers and a way for advertisers to communicate with their target. Delta Airlines was the first to implement the program; other airlines are considering it.