Commentary
IQ Interactive - UPS, "UPS Whiteboard Headquarters"
- by August 27, 2008
UPS, "UPS Whiteboard Headquarters"
http://whiteboard.ups.com/
Finalist Advertising/Promotion Web Site or Microsite
Tony Quin, owner and executive creative director
UPS knew that the best way to let its audience know it does much more than shipping was with quick and witty insights into the other products and
services it offers. The resulting site, ups Whiteboard Headquarters, brought to life a crossplatform campaign based on the image of a man drawing on a whiteboard the ways ups can help businesses.
Clever navigation and simple animated vignettes and scenes convey all the things "Brown" can do for its customers.
