• September 9, 2008

Attention Span Media (ASM) has inked a deal with VideoClix to build interactivity (and advertising) into its "Dorm Life" online video series. The enhanced clips are available now at www.dorm-life.com/interactive and www.videoclix.tv.

Vancouver, B.C.-based VideoClix's "hypervideo" technology connects various items within video clips to extra content and contextual ads. Viewers of the college-focused "Dorm Life" series, for example, could highlight an actor's shirt, jeans or mobile phone to find out about the product, and then either click through to make a purchase or continue watching. The tech also allows the ASM writing team to delve further into characters' back-stories while keeping the clips under five minutes each.

"'Dorm Life' is the perfect content for interactive video," says Brent Stafford, vice president of business development at VideoClix. "The characters and story lines are deeply appealing to the most active online demographic and each episode provides a wealth of people, places and products for viewers to click on."--Tameka Kee