New York-based Stein Rogan + Partners has launched Kilter, a branded content services division that specializes in creating original online and Web 2.0/social media content, online videos and demos,
live and online events, internal/external communications and intellectual property for business brands.
Kilter is led by a collaborative team of senior agency leaders: John
Battistini, director of interactive services; Ted Kohnen, VP, interactive marketing, and Michael Ruby, senior copywriter.
Battistini, Kohnen and Ruby have driven campaigns leveraging branded
content for clients including AvalonBay, Discovery Education, Mimeo.com, OnForce, Schoolwires, SchoolNet and TransitChek.--Tanya Irwin