• by Gavin O'Malley , Staff Writer @mp_gavin, September 19, 2008

What’s working? ‘Slime,’ for Pam Kaufman, Chief Marketing Officer, Nickelodeon. … Referring to a highly experiential campaign that Nick is doing.

For Lars Bastholm, Executive Creative Director, AKQA, it’s a campaign AKQA did by the name of Nike Mobile ID, which apparently won some sort of award last night (wink, wink).

For Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA, it was a call-in ‘help line’ campaign, which encouraged interaction. (Stohrer then likened microsites to the proverbial/token T-shirt that you (the marketer) get at the end of a marketing campaign, i.e., a trivial gesture.)

For Chris Curtin, Vice President, Digital Strategy, Hewlett-Packard Company, it was ‘pimping’ college students dorm rooms this summer … which somehow exposed what makes HP unique.