IAB Continues Push For Industry Privacy Regulation, Won't Oversee It Though

The Interactive Advertising Bureau continues to push for an industry self-regulatory body to police consumer online privacy, but it’s unlikely that entity would actually be housed within the IAB, Mike Zaneis, Vice President, Public Policy of the IAB said at the conclusion of OMMA Expo’s “Bad Science” panel.

“The IAB takes the self-regulatory program very seriously,” Zaneis said, adding that conversations continue with various other trade organizations â€" presumably alluding to the American Association of Advertising Agencies and the Association of National Advertisers.

“You need everybody sitting at the table, advertisers, agencies, others,” he said, adding, “I don’t’ have an announcement today, but we continue to move along in the discussions.”

That said, Zaneis said the IAB “probably is not the right organization” to actually administer the program, and that it would be better to have it affiliated with an entity that has “a connection to law enforcement.”

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