• October 10, 2008

Click Forensics says it will now submit electronic third-party Pay Per Click quality reports to Google, MIVA and LookSmart on behalf of advertisers using its Fully Automated Click Tracking Reconciliation (FACTr).

It provides advertisers an automated way to submit evidence reports on suspect traffic electronically to search providers. Yahoo began accepting FACTr reports in July following a six month test.

Advertisers and search providers can use the reports to filter poor quality traffic sources before they affect campaigns. Similar to a spam filter, Click Forensics sends regular updates on new sites and sources perpetrating click fraud, or those sending bad traffic to clients and members.--Laurie Sullivan