The TV company's series "Seth MacFarlane's Cavalcade of Cartoon Comedy," from the creator of Fox's Sunday night hit "Family Guy," has grossed 14 million views on three sites--YouTube, Google Content Network, and sethcomedy.com--over the series' first three weeks.
The YouTube "Cartoon" channel--Youtube.com/bk--is now the second-most-subscribed sponsor channel of all time on YouTube during its three-week span, according to MRC. The series is sponsored by Burger King. Just two days after launch, the site was the most-viewed YouTube channel for its first week.
"Cartoon Comedy" is a collection of shorts featuring all-new animated characters from Seth MacFarlane, developed exclusively for the Web. Eventually, 50 shorts will air in total.
MRC says youtube.com/sethcomedy has more than 100,000 subscribers, making it one of the top-subscribed YouTube channels of all time. All this is better news than Media Rights Capital's performance on the CW so far. Last year, the TV producer struck a time-buy agreement with the CW to program a Sunday night slate of shows.
But so far, after two weeks, MRC shows are under-performing CW-aired shows of a year ago. "In Harm's Way" most recently earned a 0.3/1 among 18-49 viewers and 770,000 overall viewers. "Valentine" is at 0.4/1 and 1 million viewers, while "Easy Money" pulled a 0.3/1 and 750,000 viewers.
MRC has put "Valentine" and "Easy Money" on hiatus for a couple of weeks to give the shows time to catch up in writing scripts. It will, however, fulfill its 13-episode commitment.