• by Wayne Friedman , October 14, 2008

Media Rights Capital may be having its problems on traditional TV with its programming on CW, but not with one Web-based TV show.

The TV company's series "Seth MacFarlane's Cavalcade of Cartoon Comedy," from the creator of Fox's Sunday night hit "Family Guy," has grossed 14 million views on three sites--YouTube, Google Content Network, and sethcomedy.com--over the series' first three weeks.

The YouTube "Cartoon" channel--Youtube.com/bk--is now the second-most-subscribed sponsor channel of all time on YouTube during its three-week span, according to MRC. The series is sponsored by Burger King. Just two days after launch, the site was the most-viewed YouTube channel for its first week.

"Cartoon Comedy" is a collection of shorts featuring all-new animated characters from Seth MacFarlane, developed exclusively for the Web. Eventually, 50 shorts will air in total.

MRC says youtube.com/sethcomedy has more than 100,000 subscribers, making it one of the top-subscribed YouTube channels of all time. All this is better news than Media Rights Capital's performance on the CW so far. Last year, the TV producer struck a time-buy agreement with the CW to program a Sunday night slate of shows.

But so far, after two weeks, MRC shows are under-performing CW-aired shows of a year ago. "In Harm's Way" most recently earned a 0.3/1 among 18-49 viewers and 770,000 overall viewers. "Valentine" is at 0.4/1 and 1 million viewers, while "Easy Money" pulled a 0.3/1 and 750,000 viewers.

MRC has put "Valentine" and "Easy Money" on hiatus for a couple of weeks to give the shows time to catch up in writing scripts. It will, however, fulfill its 13-episode commitment.