Unlike Google's prior policy changes, this one was delivered with little advance notice, noted an analyst during the earnings call Thursday--the same day that agencies received criteria. Google said the swiftness in which the decision was made and executed stems from having a much tighter international operation that is much more responsive to the market's needs.
Companies that have a valid operating license and are registered with the Gambling Commission can now target consumers in England, Scotland and Wales with gambling advertisements through Google AdWords.-- Laurie Sullivan