• October 22, 2008

NeoEdge Networks announced a technological advancement for delivering TV-style overlay ads within casual games.

NeoEdge "Brand Overlays" are dynamic ads that float over a small portion of the viewing area at set intervals. These allow advertisers to increase their brand exposure during game-play. "Brand Overlays" are also a powerful medium for driving click-throughs to an advertiser's designated destination.

Initial testing by Mountain View, Calif.-based NeoEdge has shown a strong positive response to the overlays, with attractive click-through rates and no measurable decrease in consumer satisfaction levels.--Tanya Irwin