• by David Goetzl , October 24, 2008

Univision is launching its mobile channel on the video network offered by service provider Alltel. Content will be heavy in the news and sports areas.

Clips from Univision's evening newscast, "Noticiero Univision," will headline the offerings. Other content from an entertainment talk show and a sports show (broadcast on sister network Telefutura) will be available.

In addition to Univision Movil, the Alltel service will also offer a Spanish music programming channel from GoTV, which specializes in producing content distributed via mobile and broadband.

For Alltel, the content is an opportunity to attract more Hispanic subscribers to its more expensive video services. Univision Vice President of Mobile Content, Christopher Brunner, said "Hispanic usage of digital technologies (is increasing) at a faster pace than the general market."

Verizon began offering Univision Movil in April on its VCast service.