Sue Bee Honey Ties In With 'Secret Life Of Bees'

  • October 25, 2008
The Sioux City, Iowa-based company and SKAR Advertising have produced special edition, Sue Bee-branded Black Madonna Honey packaging, inspired by the Fox Searchlight Pictures feature film "The Secret Life of Bees," now showing in theatres nationwide.

Black Madonna Honey is the brand name of honey produced by the August Boatwright family, which operates a successful bee farm and honey-making business in the movie.

To further celebrate the movie and its importance to the bee keeping and honey production industry, Sue Bee, SKAR Advertising and Fox Searchlight Pictures have collaborated to produce other movie-related promotional elements, including in-store display shippers, a national newspaper insert, "The Secret Life of Bees" Cookbook, a www.suebee. com home page dedicated to "The Secret Life of Bees," and in-store promotional honey bottle tags. --Nina M. Lentini



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