Merchandise, including "White Gold" posters, plastic magazine covers, emery boards, nail polish and compact mirrors, will be distributed to 75 California salons to be given free to teens.
A White Gold video, "Is it me or do you love my hair?" will appear on
www.whitegoldiswhitegold.com, and YouTube, Hulu, MTV, VideoEgg and Tremor Media. The board has also created a number of custom online banners for this outreach that will appear within different rock
venues such as "Guitar Hero 3" and "Guitar Hero 4" and Xbox Live.--Karl Greenberg