Commentary

'Does anyone remember pre-roll is dead?'

Fax

That's how OMMA Video sponsor Tremor Media’s Miles Dennison kicked things off this morning, alluding back to a year ago, when the consensus was that the online video advertising format was on the verge of extinction.

“I called my wife and told her, ‘Boy, I think my job is dead.’”

Fortunately, for Dennison and for Tremor, that has not proven to be the case. Even the current economic downturn has done little to abate the explosion in demand for online video advertising, Dennison said, noting, “All indications are that people are still putting a lot of dollars against video, whether it is pre-roll or overlays.”

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