That’s right, that’s what Nic Covey, Director of Insights, Nielsen Mobile, pointed out this morning during the opening keynote at OMMA Mobile in Los Angeles. Okay, so it’s a bit of old news, having been released by Nielsen a couple of weeks ago, but it bears repeating that around the first quarter of this year, the average number of text messages received or sent by the typical U.S. mobile subscriber surpassed the number of calls for the first time ever. During the second quarter, the average users had 357 text messages vs. 204 calls.
Among teens, the story is even more dramatic. They currently are sending/receiving 1,700 messages in the average month, seven times the amount of phone calls they make/receive.