Commentary

Who's The No. 1 Ad-Supported Destination On The Mobile Web? (Hint, It's The Same As The Wired Web)

by Joe Mandese @mp_joemandese, October 30, 2008

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Nielsen Mobile Guru Nic Covey also revealed the first look ever of a new Nielsen mobile â€œratingsâ€ product ranking the top mobile Web destinations based on advertising impressions served.

Not surprisingly, the top player is also the top player on the wired Web â€" Yahoo â€" but the new Nielsen product, Mobile AdRelevance, breaks the ranking down by vertical, ad-supported channels. So Yahoo Games ranks No. 1 with a 21% share followed by Yahoo Finance, and Yahoo News.

Hereâ€™s the top 10:

Yahoo Games

Yahoo Finance

Yahoo News

ABC News

MTV

Comedy Central

MSN Hotmail

NBA

Yahoo Music

ESPN

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