• by Ross Fadner , October 30, 2008

Chief Marketing Officers at big brands across the country are “very concerned about the marketplace,” media strategist Dan Hodges told an audience of mobile marketers and advertisers at the OMMA Mobile show in L.A. He cited five key takeaways from a recent Association of National Advertisers conference that mobile marketers would find particularly useful. Responding to the broadening economic crisis, marketers need to understand that:

 

-speed is not negotiable; marketers need to move decisively and quickly

-they need to keep the conversation going across many channels

-they need to be engaging and upbeat

-brands need to be seen virally and authentically

-they need to focus, test and learn