Socialwise, a wholly owned subsidiary of ideaEDGE, Inc., has secured an agreement with RockYou, a creator and distributor of widgets and applications that reach roughly 100 million monthly users on
Facebook and MySpace.
The agreement allows RockYou to use the Socialwise Group Gifting Platform and the BillMyParents payment system.
First to be integrated will be Birthday
Cards, a popular birthday calendar and event application on Facebook. Birthday Cards has more than 8 million registered users and is one of RockYou's top applications.--Gavin O'Malley