Ann Smarty analyzes how much semantic HTML structure really matters. She poses questions related to page headings and multiple H1 tags on a page, before making a few educated "guesses" to answer the
questions. "While the benefits for accessibility and usability are quite clear, there has never been any real evidence that there really is any benefit for rankings," Smarty writes. "Does Google pay
any attention to the HTML markup?"
She ties the topic of semantic HTML structure to prior posts that provide information on a few tools to analyze the structure on a page, review
best practices for page headings, and offer tips on how HTML markup helps site accessibility.
Read the whole story at Search Engine Journal »
