Video ad network
VideoEgg is extending its AdFrames service to mobile devices, allowing marketers to initially run ads on iPhone applications and Web pages.
The company's AdFrames system, launched
earlier this year, charges advertisers only if a user initiates a rich media ad and watches it for a brief time. VideoEgg charges up to $1 per interaction, but the typical cost-per-action (CPE) runs
about 50 cents. The average time spent with ads is about 15 seconds.
"What we're doing is extending the AdFrames experience and pricing model to the mobile environment, where advertisers can
get online and mobile as part of one package," said Troy Young, CMO of VideoEgg. The company is starting with display ads delivered to iPhone applications that fill the screen when tapped on, inviting
users to play an ad clip.
Nikon, the U.S. Navy and Ubisoft Canada are among the first marketers to use AdFrames for mobile ads. Nikon, for instance, is using the service to promote its CoolPix
and D90 cameras.
San Francisco-based VideoEgg is working with application developers and platforms including SGN, Jirbo, FlipSide5 and Optime Software to offer placement across popular free
iPhone apps such as GasBag, Hangman, Scribble and iGolf.
It also plans to make AdFrames available on T-Mobile's G1 and other phones using Google's Android mobile operating system, as well as on
BlackBerry devices. "What we're seeing is that mobile environments are going through a bit of a revolution where they're becoming media consumption platforms in their own right," said Young.
VideoEgg says its video network is now made up of more than 80 million unique visitors across roughly 200 video, gaming and social network sites as well as social applications.