• November 19, 2008

Procter & Gamble's Gillette shaving brand is launching a new ad campaign for its Fusion brand to remind consumers that they can get the blades for as low as $1 per week, based on average national retail price and consumer consumption of refill cartridges.

The new Gillette Fusion television ad, featuring NASCAR racer and Gillette Young Gun Carl Edwards, focuses on the performance of Gillette Fusion through sleek shots of the razor and the sounds of revving engines. The ad asks, "In the world of high performance, what machine can you run for as low as $1 a week?" Edwards notes that, for as low as $1 a week, Gillette Fusion blades, is "money well spent."--Karl Greenberg