Google Debuts Display Ad Builder Features

  • November 24, 2008
Google has added features to the AdWords display ad builder.

The upgrades, based on user feedback, aim to provide greater customization and make building display ads easier. The image picker feature lets users choose from previously uploaded images when creating ads. Real-time editing lets users see text and other custom edits without having to click the "update preview" button.

The display ad builder updates now give users a quicker way of seeing the sizes the ad can run in each ad template without having to complete the ad creation process. There is a preview mode that provides a view of how customization choices affect each size. The tool also offers additional templates. Simply provide text, images and logo, then select an ad format from more than 40 professionally designed templates.--Laurie Sullivan

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