NFL To Experiment With 3D In Theaters

San Diego Charger LaDainian TomlinsonThe NFL will experiment by offering a game next month in 3D in theaters, but the technology may be eventually ticketed for in-home viewing. The Dec. 4 presentation will air a live feed of the Thursday night San Diego vs. Oakland game.

Curiously, the 3D option will not be accessible to fans in either home-team city. Instead, it will be available to "invited guests" in single theaters in Boston, Hollywood and New York, respectively.

Consumers are increasingly viewing sports events in HD, which is expected to accelerate after the digital transition next year. However, the 3D feed is touted as a considerably higher-quality option that will make its way into homes at some point .

"The NFL has played an important role in the evolution of media and consumer acceptance of emerging technologies, and we're pleased to work with 3ality Digital and RealD (3D filmmakers) to glimpse into the future," said Howard Katz, the NFL senior vice president of broadcasting and media operations. "This broadcast will be an exciting test of how 3D could affect fans' experience in the future."



"As boxing fans once gathered at local theaters to see heavyweight title matches in the era before pay-per-view and plasma televisions, RealD's new technology will give audiences another reason to head to the theater," said Michael Lewis, RealD CEO.

Theater chains offering the productions are Clearview Cinemas, Mann Theatres and National Amusements.

2 comments about "NFL To Experiment With 3D In Theaters".
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  1. Robert Mercier from TRA, November 25, 2008 at 10:25 a.m.

    How would one go about getting an invite to the 3D broadcast of the game?

  2. Greg Lamboy from Hager Executive Search, November 25, 2008 at 1:46 p.m.

    Cool. Now I can watch by beloved Raiders stink up the joint in 3D.

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