• November 25, 2008

Instant-messaging site Meebo has struck a deal with Universal Music Group to syndicate ad-supported videos from artists including Kanye West, Ludacris and the Killers.

As part of the agreement, Universal will embed Meebo Rooms-applications that allow users to chat and share media-on artists' official Web pages to encourage social interaction among fans.

Previously, Universal has used Meebo Rooms for other promotional events including an online listening party for Kanye West's "Graduation" album and a live chat with hip-hop star LL Cool J. Mountain View, Calif.-based Meebo says it has more than 40 million people sharing over 5 billion messages and 75 million links each month.--Mark Walsh