• by Amy Corr , Staff Writer, December 8, 2008

Club-goers may wrap themselves around their dance partners -- but wrapping their car around a fire hydrant or lamppost following a night of partying is not on the agenda.

Especially when the hydrant or lamppost is covered in mini-mirrors, in an attempt to mirror a disco ball.

Schincariol, a Brazilian-based brewery and beverage maker, launched an outdoor campaign to promote moderate consumption of its Primus beer brand.

Lampposts and fire hydrants located in close proximity to entrances and exits of discos, nightclubs and events in São Paulo were wrapped with small mirrors, in an attempt to remind partygoers that having a good time inside the club is great; but, think twice about drinking and driving when leaving the club.

Aside each disco-themed object was a post that read: "Nao acabe sua noite aqui. Se beber nao dirija," or, "Don't end your night here. Don't drink and drive."

Lew'Lara/TBWA Publicidade S.A. created the campaign and selected fire hydrants and lampposts to be mirrrored because they're objects most likely involved in car accidents.

The campaign comes at an ideal time, with the holiday season here and New Year's Eve just around the corner.

It certainly makes me think of the hit song "Staying Alive" from the disco movie of the '70s, "Saturday Night Fever," in a whole different light.