• by Wayne Friedman , December 17, 2008

Former Nike marketing executive Liz Dolan has been named chief marketing officer of OWN, the Oprah Winfrey Network. Dolan will be responsible for all on-air, print, radio and online marketing efforts, as well as integrated strategies.

The OWN network is a partnership between Harpo Productions, Oprah Winfrey's production company, and Discovery Communications. The channel intends to start up in late 2009 or early 2010.

Dolan had been corporate vice president and director of global marketing for Nike in the 1990s. After her stint there, she formed a marketing consultancy with one of her biggest efforts, working on the FIFA Women's World Cup in 1999.

After that, Dolan produced a national radio show starting in 2001, called "Satellite Sisters," which she co-hosted along with her four sisters. The show was distributed by Public Radio International and ABC Radio Networks. She also managed all sponsorship sales and online content for the show.

"At Nike, I learned how to build strong emotional connections between individuals and a big brand with big ideas," said Dolan, in a release. "Since then, most of my work has been in smaller, multiplatform start-ups that served very focused audiences, including 'Satellite Sisters.' This role at OWN will call upon all of those combined skills."