Chrysler LLC is launching an ad offering a general thanks for the $4 billion bridge loan from the Bush administration. The effort comprises a print ad that broke Monday in national newspapers.
Digital Web ads were posted on Tuesday.
The full-color ad has a "Thank You, America" headline and text reading: "The United States is home to 74% of our employees and over
3,300 dealers in communities across this country." The ad continues by saying that for every dollar the company spends, 78% is spent in the U.S.
"On behalf of the 1 million people who depend on
Chrysler for their livelihoods, thank you for investing in Chrysler and America," concludes the copy, signed by CEO Bob Nardelli.--Nina Lentini