Deutsch L.A., which won creative duties earlier this year for regular Dr Pepper and Snapple, will begin work on Diet Dr Pepper line in the new year.
Y&R/San Francisco will be responsible for
"Core Four" business with a focus on the 7Up, Sunkist Soda and A&W brands in 2009.
Laird & Partners will continue on the Mott's trademark brands.--Nina Lentini