HIT Entertainment has appointed Fisher-Price, Inc. as the global master toy licensee for Thomas & Friends in a multi-territory, multi-year deal.
Under the terms of the agreement,
Fisher-Price, a division of Mattel, Inc., will bring together some of Thomas & Friends' core category rights and will begin using its worldwide distribution capability to enhance and grow the brand's
long-term business.
The first line of products will be available in 2010 and will expand as existing licensees' rights expire across key toy categories.
Fisher-Price has been granted the
global rights for Thomas & Friends, excluding Japan.--Nina Lentini