Most recently, Linder was VP/brand strategy and marketing services for Pepperidge Farm, a subsidiary of Campbell.
In her new role, Linder, 46, will oversee Campbell's global advertising and design, including creative development, design, digital media, and media planning and buying.
She will work closely with Campbell's key business leaders and outside partners to advance the company's advertising excellence. Linder is responsible for managing Campbell's relationship with key
marketing partners, including ad agencies BBDO and Young & Rubicam and its media buying agency Mediaedge:cia. --Nina Lentini