Campbell Taps Linder For Global Ads, Design

  • January 8, 2009
As VP of global advertising and design, Maureen Linder will be based at Campbell's headquarters in Camden, N.J., and will report to Carl Johnson, SVP/chief strategy officer, and Sean Connolly, president of Campbell USA. Linder will provide support to all of Campbell's business units.

Most recently, Linder was VP/brand strategy and marketing services for Pepperidge Farm, a subsidiary of Campbell.

In her new role, Linder, 46, will oversee Campbell's global advertising and design, including creative development, design, digital media, and media planning and buying. She will work closely with Campbell's key business leaders and outside partners to advance the company's advertising excellence. Linder is responsible for managing Campbell's relationship with key marketing partners, including ad agencies BBDO and Young & Rubicam and its media buying agency Mediaedge:cia. --Nina Lentini



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