• by Gavin O'Malley , January 15, 2009

Google and One True Media--the parent company of online video ad creator SpotMixer--today are expected to publicly launch a self-serve video ad creation service for Google AdWords customers to produce and distribute cable television ads via Google TV Ads.

"This means huge exposure for us," said Kathleen Farley, vice president of product marketing at One True Media.

Developed jointly as a simple and free service by Google and SpotMixer, the ad creation widget allows customers to create high-quality video ads for distribution through GoogleTV.

Businesses that previously could not access national TV ads are now able to place their ads on TV with lower risk, according to Farley.

Google TV Ads has offered this service to a subset of beta advertisers since September. Based on positive response, Google has launched this do-it-yourself ad creation solution for any advertiser to access directly in their AdWords account when they create a TV campaign.

"The trial was all about getting customers to try out the service," said John Love, co-founder and CEO of One True Media.

And while neither partner company would discuss the financial details of the new deal, Love did say there is more to it than just exposure for SpotMixer. "It's not only for the sake of visibility," Love said.

SpotMixer's platform automatically converts an advertiser's existing AdWords text ad into a tailored video ad within the advertiser's AdWords account. The service then changes templates and content to ensure that each video is different and provides customers with options to further customize their ads.

Last week, One True Media secured $9 million in a Series B round of venture funding. This latest round was led by DAG Ventures, along with NTT Finance, and existing investor Kleiner Perkins Caufield & Byers.