Under their partnership, Panache will deliver all video ads to the network's sites from standard pre-, mid- and post-rolls to newer ad formats including bugs and overlays.
"We offer one of the richest and most diverse video experiences on the Web, streaming hundreds of millions videos to a wide variety of audiences each month," said Nada Stirratt, executive vice president for digital advertising at MTV Networks, in a statement. "Panache enables us to offer marketers additional tools to reach their consumers through unique and engaging video ad formats."
Los Angeles-based Panache's technology lets video providers deliver ads across media-playing formats spanning Flash, Microsoft's Silverlight, IPTV and cable TV set-top boxes. Besides MTV, clients include Break Media, CBS Yahoo and Gorilla Nation.--Mark Walsh