• January 15, 2009

MRM Worldwide has entered into strategic global partnerships with AdGooroo and Covario, providers of global search optimization tools.

These partnerships will enable MRM Worldwide to deliver search optimization solutions to global clients, the company stated. The tools work across all major search engines and languages. Integrated with these tools are MRM Worldwide's proprietary global digital dashboard and content optimizer.

The AdGooroo tools licensed by MRM--SEM Insight and Trademark Insight--automate many competitive intelligence and data collection tasks that support strategic decision making and provide structure for managing campaigns across multiple channels, including paid search and search optimization. AdGooroo's proprietary data provides such insights for marketers as competitors' top keywords, top performing ad copy, and top competitors by keyword and coverage.

MRM Worldwide will leverage two components of Covario's Marketing Action Platform: Covario Organic Search Insight, which helps global advertisers drive improved organic search rankings; and Covario Paid Search Insight, which helps large advertisers manage paid search programs.--Tanya Irwin