In a statement released today, Burger King said: "While Facebook was a great sport, they did ask for changes that would have resulted in a different approach to our application, counter to what we developed. Ultimately, based on philosophical differences, we decided to conclude the campaign and chose to 'sacrifice' the application."
Facebook had said the notification feature of the Burger King application violated its privacy rules. Members are not normally informed when they are removed from friend lists on the social network.