• by Amy Corr , Staff Writer, January 19, 2009

It's hard not to notice the rooftop water towers atop many New York City buildings.

Imagine looking up one day to find a water tower completely covered by a knitted yellow cozy, similar to smaller cozies often found on teapots?

It happened for 24 hours in TriBeCa at 395 Broadway, from Dec. 13 to Dec. 14. The cozy was installed to morph the water tower into a yellow pencil as part of a call for entry campaign for D&AD's annual award show.

The D&AD Awards honor global entries from the creative, design and advertising fields. Entrants are judged by industry peers and winners receive a yellow pencil. Which leads us back to the water tower.

TAXI Canada conceived the idea of turning a water tower into a yellow pencil. Artist Robyn Love, along with a team of crocheters, knitted the wrap, which weighed 300 pounds and fit quite nicely over a 10,000-gallon water tower.

Fortunately, the weather was agreeable the day of the "Make it a Pencil" campaign. And the water tower really did resemble one giant pencil.

Unfortunately, the same cannot be said about the weather during phase one of the campaign.

Despite pouring rain, a large yellow cardboard pencil, created by an origami artist, was erected in London's Trafalgar Square.

The construction was recorded and produced into a film that was used in D&AD's call for entries campaign. Watch two videos chronicling the campaign, here.