Steele had been an independent digital media and marketing consultant focused on creating and executing marketing, sales, and product development strategies for new media companies. Her clients included Disney-owned site T180 Studios and beauty advice site TotalBeauty.com.
In her consulting role she provided services in strategic planning, brand positioning and architecture, marketing communications, PR, audience development, sales strategy, content syndication, and partnership development.
Prior to launching her consulting practice, Ms. Steele was the Director of Emerging Media & Online Advertising at Coca-Cola where she oversaw interactive marketing
initiatives for Coca-Cola North America.--Nina Lentini