Tremor Media Taps Shane Steele For Marketing

  • January 20, 2009
The former Coca-Cola marketing exec is joining Tremor Media as vice president of marketing. She will oversee all marketing efforts for the online video ad network, with a focus on differentiating Tremor Media from other players in the online video ecosystem and landing blue-chip advertisers and publishers.

Steele had been an independent digital media and marketing consultant focused on creating and executing marketing, sales, and product development strategies for new media companies. Her clients included Disney-owned site T180 Studios and beauty advice site

In her consulting role she provided services in strategic planning, brand positioning and architecture, marketing communications, PR, audience development, sales strategy, content syndication, and partnership development.

Prior to launching her consulting practice, Ms. Steele was the Director of Emerging Media & Online Advertising at Coca-Cola where she oversaw interactive marketing initiatives for Coca-Cola North America.--Nina Lentini



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