• January 21, 2009

Editor's Note: This item has been updated.

Online ad network Undertone Networks has launched Undertone Search, a new service that offers both Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

Advertisers can potentially increase their conversion rates by synching brand messaging across online display ads and search campaigns, according to the New York-based Undertone Networks.

Undertone's full-service SEM program delivers Pay-Per-Click campaigns across search engines including Google, Yahoo, MSN, and Ask.com. The company's search specialists manage all program elements, including strategic planning, keyword identification and implementation, bid management, competitive tracking and reporting.

A comprehensive SEO program to improve organic search results provides site analysis, keyword development, page optimization, linking strategies, ongoing maintenance, and performance tracking.--Tanya Irwin